Sunshine State and Smart State licence plates, c2001-02.

Queenslanders, it could be argued, have a predilection for catchy slogans. This distinctive character has long been promoted and exploited by the State’s tourism authorities.

Glimpses of sunny Queensland, 1914. Issued by the Queensland Government Intelligence & Tourist Bureau, Brisbane, 1914. Collection of the Centre for the Government of Queensland

Collection of the Centre for the Government of Queensland

Queensland, twice the size of New South Wales and eight times the size of Victoria. That’s how the recently established Government Tourist Bureau promoted the state on postcards in 1912.

Queensland – The Sun Country, cover image Walkabout, August 1970. Copyright Collection of the Centre for the Government of Queensland
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