Enterprise Queensland logo, 1982. Logo designed for the Bjelke-Petersen government’s ‘Enterprise Queensland’ economic development initiative in 1982.

Queensland Government logo, 2000. Corporate logo designed for the Queensland government by architect Michael Bryce in 2000.

Join the queue for Queensland, 1976. Tourism marketing poster designed by David Fowler in 1976 for the Queensland Government Tourist Bureau.

Copyright © Private Collection

Off to the north for warmth, 1935. Tourism marketing poster designed by Percy Trompf in 1935 for the Queensland Government Tourist Bureau.

Copyright © Private Collection

Queenslanders, it could be argued, have a predilection for catchy slogans. This distinctive character has long been promoted and exploited by the State’s tourism authorities.

Queensland, twice the size of New South Wales and eight times the size of Victoria. That’s how the recently established Government Tourist Bureau promoted the state on postcards in 1912.

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